SEO Company in Waco, TX
Local SEO, Google Business Profile & Search Rankings That Bring You Real Waco Customers
Helping Central Texas & Waco businesses get found on Google since 2015
Some Service Statistics
Real metrics from real work across Central Texas. Our services were made to satisfy your digital projects.
Projects delivered across Central Texas
Dollars a month for Website + SEO, the whole bill
Central Texas cities we target for local rankings
Years optimizing Central Texas businesses
What's Included in Our Waco SEO
Technical SEO
Site speed, Core Web Vitals, crawlability, clean URLs, canonical tags, structured data (schema), XML sitemaps, and mobile-first fixes — the foundation Google actually ranks. Built into every Next.js site we touch.
Local SEO & Google Business Profile
Google Business Profile optimization, Google Maps / local-pack targeting, citation building and NAP cleanup, review strategy, and Waco-specific location signals so you show up when nearby customers search.
Content & On-Page
Keyword research around what your Waco customers actually type, optimized titles and meta descriptions, service and location pages, and content that answers real buying-intent questions.
Authority & Links
Local directory listings, relevant citations, and earned links that build the trust signals Google weighs — done the durable way, never spammy link schemes that get you penalized.
Why Waco Businesses Choose Us to Rank
We Actually Know the Waco Market
Based in Waco since 2015. We know which categories your local competitors are winning, what their Google Business Profiles are doing, and exactly where the gaps are for McLennan County searches.
Built to Win the Local Pack
The 3-business Google Maps pack sits above everything for 'near me' and city searches. We optimize the profile completeness, review velocity, and citation consistency that decide who lands in it.
SEO-Built Sites, Not Bolt-On SEO
We build on Next.js — the fastest, most SEO-friendly framework there is. Your site beats WordPress and Wix on the Core Web Vitals Google ranks. If we didn't build it, we'll tune what you have.
Direct Access & Transparent Reporting
You talk to Joshua directly — the person doing the work — and get monthly reporting in plain language: what's ranking, what's converting, what's next. No account-manager relay, no vague PDFs.
Detailed Execution for Effective Results
Free SEO Audit & Competitor Analysis
We analyze your current rankings, Google Business Profile, site health, and the top Waco competitors you're up against — then show you exactly where the fastest wins are. No cost, no obligation.
Custom Strategy & Keyword Plan
Local keyword targeting, a content and location-page plan, GBP optimization, and a review + citation roadmap — scoped to your market and budget. Everything in writing before work begins.
Implementation
On-page and technical fixes, content, Google Business Profile optimization, citations, and schema — executed and managed for you while you run your business.
Monthly Optimization & Reporting
Ongoing tracking, keyword expansion, and refinement based on what's actually moving in your local results — with a clear monthly report you'll understand.
SEO Packages — Custom-Scoped to Your Market
Local Starter
For Waco businesses just getting found. Google Business Profile optimization, foundational on-page SEO, citation building and NAP cleanup, and a monthly report. The essentials to start showing up locally. Request a custom quote.
Growth
For businesses ready to climb. Everything in Local Starter plus ongoing content, expanded location and service pages, review strategy, and active local-pack optimization for your priority keywords. Request a custom quote.
Market Leader
For competing across Central Texas. Full-scope technical + local + content SEO, multi-city targeting, authority building, and priority support — built to dominate your category. Request a custom quote.
White-hat only.
No absurd contracts.
Rankings that last.
Every competitor in Central Texas makes big promises. We back ours with fair pricing, solid documentation, and exceptional results that drive engagement to your community.
Request Your Free SEO AuditCustom-Scoped, Quoted Upfront
SEO packages vary by market and competition, so we quote yours specifically — you request a proposal, we scope it, and you know exactly what's included before anything starts. No online guesswork.
Flexible, No Absurd Lock-Ins
Month-to-month and custom terms. SEO is a long game, but we earn the next month with results — not fine print that traps you for a year.
Transparent Reporting
You see the rankings, the traffic, and the leads. Real numbers in plain language every month — never a templated dashboard you can't read.
White-Hat Only
Everything we do follows Google's guidelines. No spammy links, no shortcuts that tank you in the next core update. Durable rankings, built to last.
What Our Clients Are Saying
Real feedback from real local owners just like you
"Thankful for Josh and his website expertise! He was so helpful while building a website for Hot Rocks Asphalt Inc. He made sure everything was exactly how we wanted and made changes along the way if requested with no problem. Not only did the website come out better than I expected, he was super affordable too. Thanks so much! Highly recommend!!!"
"Joshua with Scott Applications has been a great resource for us and our business as we build our brand and encounter graphic design needs. He’s been by our side since day one and we will continue to utilize him every chance we can! Thank you Joshua for all you do!"
"Joshua Feliciano with Scott Applications knocked this out of the park for us. We collaborated for a week, I overwhelmed the young man with tons of content, he navigated his way through it all, while maintaining patience with me and did an excellent job."
"Scott Applications did an amazing job at building our website, very patient and informative during the process. Offered tons of recommendations to increase organic search results and clicks, took time to make revisions and lots more. Recommend these guys a bunch !"
"Did an amazing job getting my website setup, layout looks amazing and they got everything desired built for my website along with additional graphics and more"
"Joshua did an amazing job getting my website setup, throughout the years we've used him for everything. Scott Applications is the best place for everything digital, will always recommend them."
"I'm proud to announce our new website gtsdigs.com built by Scott Applications. They helped us get our new logo done, tons of work on our Wix site, and have helped make changes to our digital side of the business throughout the years. Thanks Joshua Feliciano U da man!!!"
Why Local Businesses Choose Scott Apps
| Feature | Scott Apps | Other Agencies |
|---|---|---|
| Local Waco market knowledge | Based here since 2015 | Out-of-state teams |
| SEO-built Next.js sites | Fastest Core Web Vitals | Slow WordPress/Wix |
| Google Business Profile focus | Local-pack optimization | On-page only |
| Transparent monthly reporting | Plain-language, every month | Vague PDF summaries |
| White-hat, durable methods | Google-guideline compliant | Risky link schemes |
| Direct strategist access | Talk to Joshua | Account managers only |
| Based in Waco, TX since 2015 | McLennan County roots | No local presence |
Waco SEO — Questions We Get Asked
Request Your Custom SEO Quote
What does your company need most?
SEO Built for Your Industry — Not Just Your City
Every industry has its own search behavior and buying cycle. We tune keyword targeting, content, and local strategy for yours.