Digital Marketing in Waco, TX
Social + Search Campaigns, SEO, Google, Meta, Advanced Tracking & Organic Leads
Trusted in Central Texas & Waco for over 10+ years
Some Service Statistics
Real metrics from real work across Central Texas. Our services were made to satisfy your digital projects.
Average monthly leads generated per client
Average ROI across active local campaigns
Our Average Commission Percentage
Years serving Central Texas businesses
Understanding Your Company & Beyond
Full Digital Audit
We analyze your current Google rankings, Google Business Profile, website speed, competitors in your local area, and where your leads would come from — before recommending a single tactic.
Custom Local Strategy
No copy-paste playbooks. Your strategy is built around your specific service area — whether that's all of Dallas or your local hometown.
Campaign Execution
We handle Google Ads setup, local SEO optimization, AEO, GEO, PPL, PPC, content creation, and other campaigns — so you can focus on actually running your business.
Monthly Reporting You'll Understand
Real numbers, plain language. Every month you get a clear breakdown of what moved, what's ranking, what's converting, and what we're doing next.
Engagement That Actually Aligns With Your Goals
Built to Challenge Your Local Competition
We know which categories your competitors are generating leads effectively in, what their Google Business Profiles are doing, and exactly where to attack to drive leads for yourself.
Google Ads & Services Ads
We manage both Google Search Ads and Local Service Campaigns — the pay-per-lead format that shows above everything else for Waco-area service searches.
Email & Retargeting That Converts
We build email sequences and retargeting audiences from your existing Waco customer base — the highest-ROI channel most local businesses completely ignore.
Detailed Execution for Effective Results
Audit & Competitive Analysis
Full analysis of your current online presence, your top competitors, and the gaps we can exploit immediately.
Strategy & Content Plan
Local keyword targeting, content calendar, GBP optimization, review promotion tactics, and paid campaign recommendations — built around your specific goals.
Campaign Launch & Execution
Google Ads, local SEO implementations, social media campaigns, and content publishing — all executed and managed for you.
Monthly Optimization & Reporting
Ongoing A/B testing, keyword expansion, and budget reallocation based on what's actually converting in your local market.
Transparent Marketing Pricing for Your Company
Month-to-month plans, long-term retainers & more. Let's build a plan that fits your goals and budget.
Local Presence
Perfect for Waco businesses just getting started with local digital marketing.
- Google Business Profile management
- Monthly local SEO updates
- Citation building & cleanup
- Monthly performance report
- Google Ads management
- Social media campaigns
- Email & retargeting sequences
Growth Engine
The full local marketing stack for Waco businesses ready to dominate their category.
- Google Business Profile management
- Monthly local SEO updates
- Citation building & cleanup
- Monthly performance report
- Google Ads management
- Social media campaigns
- Email & retargeting sequences
Market Leader
Complete done-for-you marketing for businesses competing across all of Central Texas.
- Google Business Profile management
- Monthly local SEO updates
- Citation building & cleanup
- Monthly performance report
- Google Ads management
- Social media campaigns
- Email & retargeting sequences
No contracts · Cancel anytime · All plans include direct developer access
No absurd contracts.
No Hidden Fees.
Just results.
Every competitor in Central Texas makes big promises. We back ours with fair pricing, solid documentation, and exceptional results that drive engagement to your community.
Start with a Free Marketing AuditDynamic Contracts
Month-to-month, custom lock-ins and more. We earn your business with results with what you're comfortable with — not fine print that traps you for 12 months.
Transparent Reporting
You see everything — clicks, rankings, spend, leads, and cost per acquisition. No templated dashboards, no vague 'we're working on it' updates.
Direct Access to Your Strategist
You talk to Joshua directly — the person actually managing your campaigns. Not an account rep reading from a script.
You Own Your Accounts
Your Google Ads account, your Analytics, your Search Console — all in your name. If you leave, everything is owned by you naturally.
What Our Clients Are Saying
Real feedback from real local owners just like you
"Thankful for Josh and his website expertise! He was so helpful while building a website for Hot Rocks Asphalt Inc. He made sure everything was exactly how we wanted and made changes along the way if requested with no problem. Not only did the website come out better than I expected, he was super affordable too. Thanks so much! Highly recommend!!!"
"Joshua with Scott Applications has been a great resource for us and our business as we build our brand and encounter graphic design needs. He’s been by our side since day one and we will continue to utilize him every chance we can! Thank you Joshua for all you do!"
"Joshua Feliciano with Scott Applications knocked this out of the park for us. We collaborated for a week, I overwhelmed the young man with tons of content, he navigated his way through it all, while maintaining patience with me and did an excellent job."
"Scott Applications did an amazing job at building our website, very patient and informative during the process. Offered tons of recommendations to increase organic search results and clicks, took time to make revisions and lots more. Recommend these guys a bunch !"
"Did an amazing job getting my website setup, layout looks amazing and they got everything desired built for my website along with additional graphics and more"
"Joshua did an amazing job getting my website setup, throughout the years we've used him for everything. Scott Applications is the best place for everything digital, will always recommend them."
"I'm proud to announce our new website gtsdigs.com built by Scott Applications. They helped us get our new logo done, tons of work on our Wix site, and have helped make changes to our digital side of the business throughout the years. Thanks Joshua Feliciano U da man!!!"
Serving All of Central Texas
From Waco to every surrounding community — we're your local team.
Waco
Dominating local search results and Google Maps for Waco businesses across all industries.
Find Services →Temple
Fast-growing Bell County market with strong demand — we target Temple's expanding local audience.
Find Services →Killeen
Military-adjacent market with high customer turnover — campaigns built to constantly capture new arrivals.
Find Services →Hewitt
Targeted local SEO and ads that bring more foot traffic to Hewitt shops and service businesses.
Find Services →Woodway
Polished, professional campaigns for Woodway's upscale residential and business market.
Find Services →China Spring
Rural reach strategies that connect China Spring businesses with customers across McLennan County.
Find Services →Why Local Businesses Choose Scott Apps
| Feature | Scott Apps | Other Agencies |
|---|---|---|
| Monthly local SEO included | Core service | Extra or none |
| Transparent monthly reporting | Every month, plain language | Vague PDF summaries |
| Texas-market familiar | 10+ years in texas | Out-of-state teams |
| You own all ad accounts | Always in your name | Agency-owned accounts |
| Flexible contracts | 3-6 month averages | initial 8–12 month lock-ins |
| Direct strategist access | Talk to Joshua | Account managers only |
| Based in Waco, TX since 2015 | McLennan County roots | No local presence |
Commonly Asked Digital Marketing FAQs
Solidify Our Marketing Services Today
What does your company need most?
Built for Your Industry — Not Just Your City
Every industry has its own search behavior, sales cycle, and customer expectations. We build for all of them.