SCOTTAPPLICATIONS
ServicesProjectsIndustriesAbout UsMarketplace
Book Now
Scott Applications logoSCOTTAPPLICATIONS

Waco-based IT & Digital company building fast, modern websites, custom software, and marketing systems for Central Texas businesses & beyond.

Start a Project
Navigation
  • Home
  • Services
  • Projects
  • Mockups
  • Blog
  • About
  • Ventures
  • Marketplace
  • Careers
  • Get a Quote
  • Book Now
  • Privacy Policy
  • Cookie Notice
  • Terms of Service
Services
  • Web Design
  • Software Engineering
  • Custom Circuits
  • Graphic Design
  • Marketing Solutions
  • SEO Services
  • Local SEO & Google Maps
Industries
  • Automotive
  • Aviation
  • Construction
  • Electrical
  • Finance
  • Gambling & iGaming
  • HVAC
  • Manufacturing
  • Oil & Gas
  • Plumbing
  • Roofing
Get In Touch
  • Waco, Texas
  • (254) 900-2520
  • contact@scottapps.com
Local Areas
  • Waco, TX
  • Hewitt, TX
  • Robinson, TX
  • Woodway, TX
  • China Spring, TX
  • Valley Mills, TX
  • Central Texas & Beyond

© 2026 Scott Applications LLC. All Rights Reserved.

Our Software →
A local search result for a Waco business.
Back to Blog
SEO
Oct 28, 20267 min read

What SEO Costs in Waco

Two published plans include SEO. A standalone SEO job is quoted. Neither one is a promise of a ranking, and the questions below are how you tell a scope from a slogan.

Joshua Feliciano · Scott Applications

A Waco guide published by Rule Your Kingdom puts professional SEO in a range of $1,500 to $5,000 a month and up. Other pages never name a number at all and ask you to book a call. Both can be a real offer. Neither tells you whether the fee includes the website, whether you are locked in, or what you still have on the day you cancel.

SEO sold as a line on a website plan is a different product from SEO sold as its own job. If the quote uses one price for both, ask which one you are buying.

The two prices this shop publishes

Both of these are monthly website plans. The SEO work is inside the plan. The price is the whole monthly bill, not a fee stacked on a separate website charge.

Published monthly plans that include SEO:

PlanMonthly priceMinimumWhat the price is
Website + SEO$2996 monthsThe whole bill, website included
Website + SEO + Ads$5996 monthsThe whole bill, website and ads included

There is also a Website plan at $99 a month with no minimum term. That plan is the website. It is not an SEO engagement. Cancel it with 30 days notice. On every monthly plan, hosting is included and the site is taken offline when the plan ends.

Standalone SEO is quoted

If you already have a site and you want SEO on its own, there is no checkout and no published monthly fee. The job is quoted. A one-page custom website, at $149 paid once, is also a different product. It is a website, not an SEO retainer. The write-up of that price is separate.

What to ask before you sign anyone

Use this on our quote and on anyone else's. A shop that cannot answer in a sentence does not have a scope yet.

  • Is the website inside this price, or am I paying for the site somewhere else?
  • What is the minimum term, and what is the notice to cancel?
  • When I cancel, does the site stay up?
  • What lands each month: pages, a listing, a report, or a call? Name the artifact.
  • Are ads inside the price? If they are, the ad spend and the management fee are still two numbers. Ask for both.
  • Is a new page or a new feature included, or is that a separate quote?
  • Does the quote promise a position? If it does, treat that sentence as the part that is not for sale. A position is not a deliverable.

On our $299 and $599 plans, revision requests on the website are one active at a time, usually about two business days, and scoped to edits on pages that already exist. A brand-new feature is quoted separately. That bound is the job. An unbounded revision promise at a small monthly price is a blank check, and you should be suspicious of it from us or from anyone else.

What the price does not buy

Search "seo company waco" and the results are local agencies and directory lists. Being on that page is a long local effort: a Google Business Profile that matches the website, reviews from real customers, and pages that answer a specific question. Paying a monthly fee does not move a listing from page three to page one on a schedule. We do not sell that schedule.

Rankings are not guaranteed, and there is no promised timeline. If a proposal leads with a position, ask for the list of work instead.

How much does SEO cost in Waco?

Website + SEO is $299 a month. Website + SEO + Ads is $599 a month. Each figure is the whole monthly bill, with a 6-month minimum. Standalone SEO is quoted per job.

Is $299 a month the price of SEO on its own?

No. $299 is the Website + SEO plan. The website is included. Standalone SEO is a quoted job with no checkout.

Does a higher price buy page one?

No. A price buys a scope of work. It does not buy a position.

Keep going

  • SEO, quoted per job
  • Monthly plans, including Website + SEO
  • What a website costs in Waco
  • Google Business Profile checklist for a contractor
Ready to grow?

Bring the site you already have

Standalone SEO is quoted. If you want the website and the SEO in one monthly bill, the plans are $299 and $599. Call (254) 900-2520.

Ask for a quote