Digital Marketing in Waco, TX
Local SEO, Google Ads, and social media strategies backed by 13+ years of Waco market experience — focused on real leads, not vanity metrics.
Waco's local digital marketing team — 13+ years serving McLennan County businesses
Some Service Statistics
Real metrics from real work across Central Texas. Our services were made to satisfy your digital projects.
Waco and McLennan County clients actively served
Average ROI across active Waco local campaigns
Our average commission percentage
Years serving Waco and Central Texas businesses
How We Grow Your Waco Business Online
Full Waco Digital Audit
We analyze your current Google rankings, GBP completeness, website performance, and Waco competitors — built on 13+ years of McLennan County market knowledge — before recommending a single tactic.
Central Texas-Specific Strategy
Your strategy is built around your specific Waco service area, your industry, and the customers most likely to convert for your business — not a generic template applied to every city we serve.
Full Campaign Execution
We handle Google Ads setup, local SEO, AEO, GEO, content creation, and GBP management — so you focus on running your business while leads come in consistently.
Monthly Reporting You Can Act On
Real numbers, plain language. Every month you get a clear breakdown of what moved, what's ranking, what converted, and what we're doing next in your Waco market.
Marketing Built on 13+ Years of Waco Market Knowledge
13+ Years of Waco Competitor Intelligence
We know which categories your Waco competitors are winning in, what their Google Business Profiles look like, and exactly where to attack to take leads directly from them. Local knowledge built over 13+ years is the advantage generic agencies simply don't have.
Google Ads & Local Services Ads — Full McLennan Coverage
We manage both Google Search Ads and Local Services Campaigns — the pay-per-lead format that shows above everything else for Waco service searches. One team managing both for maximum coverage across all of McLennan County.
Retargeting & Email That Converts Waco Customers
Most Waco customers visit your site or profile multiple times before reaching out. We build retargeting systems that bring them back and email sequences that keep your business top of mind through the full decision process.
Detailed Execution for Effective Results
Waco Market Audit
Full review of your Waco market position, McLennan County competitors, GBP health, and the fastest wins available in your category — informed by 13+ years local.
Waco-Specific Strategy
Keyword targeting, ad structure, GBP content calendar, and channel plan built specifically around Waco and McLennan County search demand — not a national template.
Campaign Launch
Execution across Google Ads, local SEO, GBP, and social — all managed for you from launch day forward while you run the business.
Monthly Optimization
A/B testing, keyword expansion, and plain-language reporting on everything moving in your Waco market — adjusted every month based on real data.
General Numbers for From Us
Waco and McLennan County clients actively served
Average ROI across active Waco local campaigns
Years building local search presence for Waco businesses
What Our Clients Are Saying
Real feedback from real local owners just like you
"Thankful for Josh and his website expertise! He was so helpful while building a website for Hot Rocks Asphalt Inc. He made sure everything was exactly how we wanted and made changes along the way if requested with no problem. Not only did the website come out better than I expected, he was super affordable too. Thanks so much! Highly recommend!!!"
"Joshua with Scott Applications has been a great resource for us and our business as we build our brand and encounter graphic design needs. He’s been by our side since day one and we will continue to utilize him every chance we can! Thank you Joshua for all you do!"
"Joshua Feliciano with Scott Applications knocked this out of the park for us. We collaborated for a week, I overwhelmed the young man with tons of content, he navigated his way through it all, while maintaining patience with me and did an excellent job."
"Scott Applications did an amazing job at building our website, very patient and informative during the process. Offered tons of recommendations to increase organic search results and clicks, took time to make revisions and lots more. Recommend these guys a bunch !"
"Did an amazing job getting my website setup, layout looks amazing and they got everything desired built for my website along with additional graphics and more"
"Joshua did an amazing job getting my website setup, throughout the years we've used him for everything. Scott Applications is the best place for everything digital, will always recommend them."
"I'm proud to announce our new website gtsdigs.com built by Scott Applications. They helped us get our new logo done, tons of work on our Wix site, and have helped make changes to our digital side of the business throughout the years. Thanks Joshua Feliciano U da man!!!"
Digital Marketing Across Central Texas
From Waco to every surrounding community — we're your local team.
Waco
Our home base — dominating local search for McLennan County businesses across every category.
Find Services →Valley Mills
Bosque County campaigns for small-town businesses with big county-wide reach goals.
Find Services →Why Local Businesses Choose Scott Apps
| Feature | Scott Apps | Other Agencies |
|---|---|---|
| 13+ years of Waco market experience | Deep McLennan County knowledge | Out-of-state teams |
| Monthly reporting in plain language | Every month, clear data | Vague PDF summaries |
| Ad accounts permanently in your name | You own everything | Agency-owned accounts |
| No long-term contracts required | Month-to-month only | 6–12 month lock-ins |
| Direct access to your strategist | Talk to Joshua in Waco | Account managers only |
| Based in Waco, TX since 2015 | McLennan County roots | No local presence |
Digital Marketing FAQs for Waco Businesses
More Services for Waco Businesses
Web Design
Fast, SEO-optimized websites for Waco businesses — built to rank and convert.
Graphic Design
Custom logos and full brand systems for Waco's diverse business market.
Custom Software
CRMs, portals, and automation tools built specifically for Waco businesses.
Tell Us About Your Waco Marketing Goals
What does your company need most?